Course map
Twelve weeks in two parts. Each week page turns the lectures and tutorial into plain-English lessons, diagrams, cases and self-checks, and links every original file.
The route
Week numbers follow the teaching slides on Moodle. The handbook’s schedule table lists some topics in a different order; COIL and assessment milestones are calendar weeks.
- Week 1Entrepreneurship, Innovation and the Main Theories of International Business
- Week 2Opportunity, Innovation and Global Competitiveness
- Week 3Family Firms: Values, Theories, Succession and Internationalisation
- Week 4Social Entrepreneurship and Social Change
- Week 5Feasibility Analysis and Writing a Business Plan
- Week 6Building and Managing the International Entrepreneurial Firm
- Week 7International Market Entry Strategies
- Week 8Building and Managing Networks
- Week 9Entrepreneurial Financing
- Week 10Entrepreneurial Marketing
- Week 11Introduction to Intellectual Property Rights
- Week 12Digital Entrepreneurship
- Week 1Entrepreneurship, Innovation and the Main Theories of International Business
- Week 2Opportunity, Innovation and Global Competitiveness
- Week 3Family Firms: Values, Theories, Succession and Internationalisation
- Week 4Social Entrepreneurship and Social Change
- Week 5Feasibility Analysis and Writing a Business Plan
- Week 6Building and Managing the International Entrepreneurial Firm
- Week 7International Market Entry Strategies
- Week 8Building and Managing Networks
- Week 9Entrepreneurial Financing
- Week 10Entrepreneurial Marketing
- Week 11Introduction to Intellectual Property Rights
- Week 12Digital Entrepreneurship
Part 1 · Foundations
Theories of international business and entrepreneurship, innovation and competitiveness, family firms, social entrepreneurship, feasibility and business planning, and building the international venture.
- Week 1Entrepreneurship, Innovation and the Main Theories of International BusinessWhat makes a venture entrepreneurial and innovative, and which theories explain how it can cross borders?≈ 75 min6 sections5 cases10 quiz questions
- Week 2Opportunity, Innovation and Global CompetitivenessWhere do entrepreneurial opportunities come from, and how does a young firm turn one into a business model that can compete and survive across borders?≈ 65 min5 sections4 cases10 quiz questions
- Week 3Family Firms: Values, Theories, Succession and InternationalisationWhat makes a family firm last for generations — and what makes it fall?≈ 65 min6 sections2 cases10 quiz questions
- Week 4Social Entrepreneurship and Social ChangeWhen the market and the state both fail to solve a problem, how can an entrepreneur create lasting social change — and how do you prove which kind of entrepreneur they are?≈ 70 min6 sections3 cases10 quiz questions
- Week 5Feasibility Analysis and Writing a Business PlanHow do you prove an idea is worth pursuing — and then convince others to back it?≈ 65 min5 sections6 cases10 quiz questions
- Week 6Building and Managing the International Entrepreneurial FirmHow can a small, new venture with few resources of its own build an advantage abroad, and keep it while it grows?≈ 75 min6 sections5 cases10 quiz questions
Part 2 · Sustain and internationalise
Market entry strategies, networks, entrepreneurial finance, marketing, intellectual property and digital entrepreneurship.
- Week 7International Market Entry StrategiesHow should a small, resource-constrained firm choose a foreign market and the way it enters it — and how do you justify that choice?≈ 70 min6 sections3 cases10 quiz questions
- Week 8Building and Managing NetworksHow can a small, resource-poor venture use relationships to enter and grow in a foreign market — without getting trapped by them?≈ 65 min6 sections1 cases10 quiz questions
- Week 9Entrepreneurial FinancingWhich mix of finance lets a young venture grow and go international without giving away more cost, risk or control than it must?≈ 65 min6 sections1 cases10 quiz questions
- Week 10Entrepreneurial MarketingHow can a small, unknown venture with limited resources win customers in a new market against established competitors?≈ 65 min6 sections1 cases10 quiz questions
- Week 11Introduction to Intellectual Property RightsHow can an entrepreneur stop others copying the innovation that makes the venture valuable, at home and in a new foreign market?≈ 60 min6 sections2 cases10 quiz questions
- Week 12Digital EntrepreneurshipHow do digital technologies change the way entrepreneurs create value, capture it and take it abroad, and what stays the same?≈ 70 min6 sections5 cases10 quiz questions
COIL video challenge
COIL is ungraded but mandatory. Reflect on the teamwork, innovation analysis and market entry thinking in the Learning Diary; reuse the strategy insights in the Individual Report.
- Week 5Kick-offMeet your cross-campus team online for icebreakers and first discussions.
- Week 6Choose a ventureSelect an Ashoka Fellow venture and submit a 1-page profile (formative).
- Week 7Plan the pitchPlan the 5-minute Innovation Pitch video.
- Week 8Submit the pitchSubmit the 5-minute Innovation Pitch video.
Module learning outcomes
- LO1Synthesise and interpret entrepreneurship theories to develop innovative solutions for enhancing international competitiveness.
- LO2Critically evaluate the market entry strategies that entrepreneurs can follow to internationalise their operations.
- LO3Critically analyse and justify elements of the innovation process within an internationalising business.
- LO4Engage with and comment on real-world cases of global entrepreneurial businesses and showcase your own innovative mindset.
- LO5Apply functional knowledge to identify new market opportunities, investigate the creation of new ventures and understand operational challenges in foreign markets.